Monday, April 05, 2004

Burger King Introduces Left-Handed Whopper

More than 32 Million Americans Could Benefit

MIAMI, FL, March 31 -- Burger King Corporation today announced the
launch of the new Left Handed WHOPPER, which will become available
nationwide tomorrow. America's most preferred premium hamburger will
feature the trademark build of lettuce, tomato, onions, pickles,
mayonnaise, ketchup and 4-ounce flame broiled hamburger patty, but the
newly designed sandwich has been re-engineered to fit more comfortably
in the left hand, thereby reducing condiment "spills" for left-handed
hamburger lovers. It is estimated that more than 1.4 million left-handed
customers visit U.S. Burger King restaurants each day.

The new left-handed sandwich will have all condiments rotated 180
degrees, thereby redistributing the weight of the sandwich so that the
bulk of the condiments will skew to the left, thereby reducing the
amount of lettuce and other toppings from spilling out the right side
of the burger.

"We have always been proud of the fact that we offered 1,024 ways to
order our flagship WHOPPER sandwich. Now we are offering 1,025 ways.
It's the ultimate 'HAVE IT YOUR WAY' for our left-handed customers,"
said Jim Watkins, senior vice president for marketing for Burger King

It is estimated that approximately 13 percent of the U.S. population
(or 32.5 million people) is left-handed, making this consumer group one of
the largest--and one of the most over-looked--minority segments in the

The new left handed WHOPPER will be launched in a full-page ad in
USA TODAY tomorrow. Initially, the Left-Handed WHOPPER will only be
available in the U.S., however, the company is considering plans to
roll it out to other countries with large left-handed populations.

Burger King Corporation and its franchisees operate more than 9500
restaurants in all 50 states and in 56 countries and international
territories around the world. In fiscal year 1997, Burger King had
systemwide sales of $9.8 billion. Burger King Corporation is a
subsidiary of Diageo plc, one of the world's largest branded consumer
products businesses.

No comments: